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The
Object of Rotary is to encourage and foster the
ideal of service as a basis of worthy enterprise and, in particular,
to encourage and foster:
FIRST.
The development of acquaintance as an opportunity for service;
SECOND.
High ethical standards in business and professions; the recognition
of the worthiness of all useful occupations, and the dignifying
of each Rotarian's occupation as an opportunity to serve society;
THIRD.
The application of the ideal of service in each Rotarian's
personal, business, and community life;
FOURTH.
The advancement of international understanding, goodwill,
and peace through a world fellowship of business and professional
personas united in the ideal of service.
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Rotary
International 
